Case Analysis Of Jason Learning Disability †MyAssignmenthelp.com

Question: Examine about the Case Analysis Of Jason Learning Disability. Answer: Investigation of the case situation proposes that the individual Jason, a 29 years matured male, presents some assortment of mental issue. Upon his admission to the medium secure unit, a careful investigation of the patients history recommends that he experiences learning disability,and irregular dangerous issue. Indications of misery are likewise seen in the patient. Individuals with psychological sickness are regularly exposed to social disgrace and separation that decline their circumstance and make it hard for them to recuperate. As per research contemplates, 1 out of 4 individuals are probably going to encounter emotional wellness issues sooner or later of their lives (Fazel and Seewald 2012). Besides, such psychological wellness issues have likewise been found among 1 of every 10 kids comprehensively (Reupert and Kowalenko 2013). Learning inabilities are neurological issues that meddle with the fundamental aptitudes of learning recommend composing perusing or ascertaining. These incapacities are frequently found to meddle with higher intellectual capacities such his time arranging, association, memory, unique thinking and consideration (Cortiella and Horowitz 2014). Such handicaps have been found to make an adverse effect on the scholarly of an individual notwithstanding hampering their relationship with companions, family and work environment. Attributable to the way that the patient Jason experiences learning inability since youth, it tends to be expressed that there is a hole between his latent capacity and genuine accomplishments (Geary 2013). Passionate guideline can frequently be characterized as a mind boggling process that incorporates inception, hindrance and tweak of the psychological state and conduct of a person in light of a boost. These upgrades incite abstract encounters, for example, sentiments or feelings, trailed by psychological procedures, for example, musings (Barlow, Allen and Choate 2016). An examination of the case situation pro poses that Jason experienced gloom, which highlights enthusiastic dysregulation. It makes him unfit to control his passionate reaction with respect to provocative upgrades. This is set up by his past history of contentions in relationship or saw relinquishment. This regularly adds to the abrupt explosions of outrage and uninvolved forceful conduct that he shows. As indicated by the DSM-V models, passionate dysregulation is considered as a basic component of an enormous number of mental issue. Nearness of burdensome manifestations in the individual can be ascribed to side effects of dejection and social withdrawal (Strang et al. 2012). Forlornness frequently incorporates on edge sentiments in regards to absence of correspondence or association with different beans. Such absence of social association can be legitimately connected to his withdrawn or antagonistic conduct towards others. Burdensome indications are affirmed by indications of social withdrawal and absence important to go to pleasurable exercises (Martin, Neighbors and Griffith 2013). The way that Jason consistently conveys a decent and gives rehashed dangers to hurt others can be related with nearness of irregular unstable issue, which is described by abrupt upheaval of savagery and outrage that is lopsided to the circumstance (Coccaro 2015). Such conduct is frequently activated by insignificant occasions and results in unbalanced responses to genuine or sees incitement. Along these lines, there is a need to execute subjective social treatment, Dialectical conduct treatment (DBT) and psychotropic drugs to improve the general wellbeing and prosperity of the individual. The treatment is pointed towards helping individuals experiencing marginal character issue and state of mind issue, by changing contemplations identified with self mischief to other people or self-destructive ideations (Linehan et al. 2015). It will expand the psychological and enthusiastic guideline of the individual by picking up data about the triggers and basic factors that add to look through improper responsive states (McMain et al. 2012). It will additionally help in evaluating the adapting aptitudes that should be applied to maintain a strategic distance from such unwanted conduct. Then again, psychological social treatment, for example, intellectual unwinding and adapting abilities treatment will help in checking alarm uneasiness and outrage, in this way rewarding discontinuous hazardous conduct. The intercession plan that will be gadget for the treatment of Jason will keep in thought his introducing signs and side effects, and the inclining factors that may have improved his probability of getting influenced with mental turmoil. The regular side effects that he shows incorporate raising examples of abrupt forceful conduct, for example, utilizing a blade to danger individuals from the network. Subsequently, so as to treat nearness of irregular unstable conduct and discouragement, intellectual social treatment and persuasive conduct treatment will demonstrate best. As indicated by the DSM-5 finding, discouraged disposition is portrayed by abstract reports of feeling dismal, sad or void for the duration of the day. It is likewise set apart by lessened delight or enthusiasm for every day exercises, joined by psychomotor impediment or tumult (Copeland et al. 2013). DBT will concentrate on tolerating and solid and awkward conduct and will assist Jason with acknowledging that the greater part of his foolish or discouraging practices are improper. An individual experiencing significant burdensome issue regularly encounters sentiments of uselessness, which thusly makes a mind-boggling environment of trouble that nullify all parts of their life (Harned et al. 2012). Along these lines, the essential point of this mediation is to decrease negative practices and regulates outrageous feelings, which adds to sadness (Miller, Carnesale and Courtney 2014). In addition, it will permit the patient to confide in self-considerations, feelings and exercises. The proposed mediation incorporates conduction of persuasive conduct treatment for 60 minutes, two times every week for 8 months, and adapting abilities treatment for a half year. Building up a decent affinity with the patient is the essential standards of giving the intercession as it will help in encouraging a proficient remedial relationship. The foundation of the patient including his activity data, his youth, training and individual history will be gathered, so as to figure a superior determination plan. Viable correspondence can be started by looking, and utilizing proper hand motions and nonverbal relational abilities (Morse et al. 2012). Indicating a true enthusiasm for the concerned patient and getting on signals from his reactions will likewise help in distinguishing proof of issues other than the fundamental issue. Notwithstanding utilizing proper relational abilities, undivided attention will likewise encourage foundation of a decent affinity. Moreover, it will help in miscommunication or confusion. The argument conduct treatment incorporates the accompanying advances Care This is the essential establishment of the treatment as it helps a person to endure and acknowledge every amazing feeling that show up while testing certain propensities or getting presented to upsetting circumstances. The advisor will help Jason to focus on the current second, in a non-critical way, while encountering his faculties and feelings to the most extreme level. Jason will likewise be made increasingly mindful of faculties identified with smell contact taste sight and sound (Mehlum et al. 2014). Enthusiastic guideline This aptitude will make open doors for distinguishing impediments that forestall show of fitting feeling. It will likewise help in diminishing defenselessness to the feeling mind and will expand care and positive way to deal with passionate occasions. It will push the patient to accurately decipher an occasion with suitable utilization of non-verbal communication sensation and activity. A guide will likewise be required while leading this module of the treatment (Essau et al. 2012). The advocate will give help with causing the patient to comprehend the evil impacts of the medications on physical and psychological well-being. Trouble resistance This is the third module of the treatment, which will permit the patient to react or bargain fittingly to upsetting conditions, for example, genuine sickness, horrible accidents, money related misfortune, or passing of adored individuals. It will assist the patient with learning the method of bearing torment handily. This thusly will improve the capacity to acknowledge such circumstances in a non-critical and non-evaluative way. Relational viability This will concentrate on upgrading critical thinking abilities and expanding self-assuredness. All the patients experiencing irregular unstable issue or melancholy have great relational abilities. In any case, they frequently neglect to apply these aptitudes in current circumstance. The module will concentrate on circumstances identified with changing a goal or to opposing changes. It will make Jason demonstrate a tendency to contact his relatives, as opposed to maintaining a strategic distance from them (Bedics et al. 2012). Jason will be given schoolwork when he would need to pick explicit issue sir practices from the gave list, and should distinguish the advantages and disadvantages of either following up on or opposing the desires. This will help in deciding adequacy of the treatment. Because of the way that forceful conduct can prompt a planned or genuine results, adapting abilities treatment will be actualized for this situation to assist Jason with adjusting to adapt or alleviate to his responses. Jasons forceful conduct can be ascribed to his childhood, relationship with family, being harassed at school and work challenges. These outcomes in the hazardous conduct that causes him to show hurt towards self as well as other people. Such clearly angry standoffish conduct can be connected with his past history of taking and physical hostility (Coccaro 2012). Absence of appropriate child rearing is likewise another major contributing component. The adapting abilities treatment will concentrate on the accompanying aptitudes Pra

Sustainable development practices in civil engineering projects Essay

Economical improvement rehearses in structural designing tasks - Essay Example In this manner, structural architects should assume a major job in supportability since they are answerable for planning and building structures that help the society’s day by day lives. [2] Sustainable Development In any expert profession, there are a lot of code of morals that control the practices in that field and in this manner should consistently be followed. Practically all nations on the planet have these arrangement of morals and important bodies that guarantee they are followed. For example, the American Society of Civil Engineers (ASCE) Code of Ethics in the USA characterizes how Civil Engineers ought to be practice expertly. Economical advancement is the mainstay of any building practice since on the off chance that it is followed carefully, at that point other moral practices will promptly fall in to put. [1] Sustainability can be characterized as a method of utilizing an asset in way that it isn't exhausted for all time. In development, it can likewise be alluded to as green development since it is worried about financial and natural effect of making structures that can be reused. In this manner to guarantee maintainability, temporary workers and specialists are required to plan and fabricate structures that won't cause long haul harm to the earth. Supportable structures should vitality proficient, guarantee wellbeing security of individuals living in around it and furthermore diminished contamination and waste discharge. [1] Sustainable Development Practices Civil Engineers assume a significant job in economical turn of events. A structural designing task will require the joining of a different experts from different controls for example geologists, scientists, encompassing network and offices worried about the requirement of the code of morals. Every one of these gatherings have enthusiasm for the task and should guarantee that the undertaking meets all the maintainability rehearses and furthermore guarantee their inclinations are not put in danger. It is the duty of a structural specialist to join all the intrigued teaches and gatherings with regards to request to create a plan and construct a structure that meets the objectives of the customer. [5] For example, if another structure is to be worked in a region that was at first utilized for crop cultivating, the encompassing zone must have the option to proceed with help crop cultivating much after the finish of the task. Likewise, if the territory is encircled by a significant water body and is utilized for diversion, these water body need not to be contaminated and entertainment needs to proceed after consummation of the task. This along these lines requires part of maintainability practice. A structural designer will have the duty of deciding whether the qualities of the dirt, format of the office, the seepage of the site and the past utilization of the land will bolster the attributes of the new office. The architect will likewise decide whether the accessible methods of transport framework to the office are sufficient, concocted a plan that will think about both the oceanic natural surroundings, widely varied vegetation and structure the structure such that it has negligible ecological effect on the individuals living in the encompassing. The plan of this office should likewise meet the set code of morals standard. Hence for such a fruitful assessment, an architect must have a comprehension and information on these various controls and this is brought out by the idea of feasible devel

Those Crazy Acronyms

Those Crazy Acronyms Acronyms are those convenient abbreviations we all know about that replace long words or complex titles for quicker communication of complex ideas or names. They usually come from the initial components in a much longer phrase or name thats in common use in a business, specialty, or culture. The components that form acronyms are often the first letters of the most important words in that longer title or name or concept, as in CEO for Chief Operating Officer or IBM (International Business Machines) or http (Hypertext Transfer Protocol) in website addresses.Where do we use acronyms today? Nearly everywhere. We see them online, in research papers, on cable television, e-mails, social networking sites, phone texting, technical documentation, computer data systems, and many other places. Acronyms are especially recognizable when we dont understand what they mean and whats being said to us or written in what were reading. When we understand the meaning of an acronym, however, we rush right by it and keep reading.There is definitely a major upsurge in acronym use in writing today and frankly in all areas of communication. Acronyms have become a favorite tool for fast and brief communication and likely a direct outgrowth of our modern approach to thinking â€" say it fast and move on to the next idea or task. Speed is the main instigator of all the acronym use we are seeing now. Another cause is the expansion of complicated bureaucracies that force us to try and avoid writing long titles and department names and regulatory references over and over in favor of more brevity. Then we can move on to our next task more quickly.Most of us are familiar with well-known acronyms like the FBI or NASA or UPS or VISA or even USA, but what happens when we try to figure out the following communication with no explanation there?Its important to review APCAT fully for USQRW and follow the instructions found in the ZEPX of the database, or you will likely apply the TYOP in error.There i s quite a difference, dont you think?We all have also had the exasperating experience of being in a non-understandable discussion with a colleague from another department or a customer service representative or hearing a lecture in school thats confusing or reading a journal article were sourcing for a research paper and running into a bunch of acronyms that arent explained anywhere and used too indiscriminately. Its frustrating and confusing. The experience keeps us from fully understanding a key idea at a meeting, the details of a project proposal, a key element of a paper, or even an important safety concept. We are annoyed when we cant get done what we need to get done because we cant figure out the exact meaning of a few acronyms and have to go ask someone or look them up.If you want to be a good communicator and deliver the clear, specific writing that others will thank you for, you have to learn how to handle acronyms in daily writing. You need to know when to use them, when to identify them, and when to fold them, i.e., avoid using them at all. Whats the best way to deal with these choices? How can you use specialized coded language effectively? The following suggestions are helpful, both to you as a writer and those who read your writing and want to understand it better. These acronym hints will help you communicate more clearly and let your readers keep their sanity when you do include acronyms in your writing.Make a concerted effort not to overuse these sometimes useful abbreviations. Dont turn everything you write into an unneeded acronym â€" it makes for annoying as well as confusing text. Use acronyms discriminately and only when it makes sense to use them and they truly fit into your discussion.Dont use internal acronyms that are known only to your department or team outside of that special environment without explaining what they mean to those other colleagues;In written material, at first mention of an acronym, write it out in parentheses as w ell to explain its full meaning the first time you use it. Dont keep your reader in the dark. Of course the exception to this hint are acronyms we all know and use every day.In that same vein, make sure your reader has the cultural background and professional experience to know even the most common acronyms â€" always remember and respect your reader.If the acronym you introduced disappears for a bunch of pages, repeat the explanation to refresh your reader. Assist your reader in understanding what youre trying to say. Its only polite, and it helps you get your idea across too.If you need to use a lot of technical or specialized acronyms in a piece of writing, i.e., a scientific paper, then add a Glossary or Appendix at the end and post all the acronyms and their meanings there as well for all to review. Those of your readers who know the meanings wont use the Glossary, but those who dont know what you mean or how an specific acronym fits into your text will have a ready-made source to find out and will thank you.Applying these simple writing tips will relieve a lot of reader tension in your delivery of ideas and produce clearer, more precise, even safer, communication. The truth is if your reader misses the meaning of an important acronym (or two or three) in your writing, he or she will likely also miss a major part of the meaning of your piece and the effort youve given it or at the very least a key part of the background that is vital for your reader to know to understand your idea.So, do use those crazy acronyms, but use them judiciously and with care. Remember that too much of the best spice can hurt any gourmet dish. Moderation is the key to good eats and good writing.

Healthcare Issues Related to Excess Utilization of Insurance-Based Systems and Tax-Financed Systems Free Essay Example, 3000 words

It is apparent that health care financing exclusively relies on revenue from governmental taxation. However, this form of financing has become unsustainable due to inevitable economic constrains, which is also marked by low or stagnant growth of the health care sector. Many low-income countries have third party financing covers, which cover only health care costs of a given or small part of the populace. For this reason, many governments have attempted to raise supplementary funds for the health care sector by introducing user charges (Sexton 2010). A good example of this concept is the 29 African countries that designed a national system of user fees. This is a cost-sharing scheme started by African ministers of health in 1987. This scheme focuses on inclusion of every member of a community in the participation of payment of something towards health care. The rationale for this system is to improve health services. With such deliberations, it is true to argue that low income countr ies have embraced the concept of user fee. However, a major concern has been how this concept affects developing countries. We will write a custom essay sample on Healthcare Issues Related to Excess Utilization of Insurance-Based Systems and Tax-Financed Systems or any topic specifically for you Only $17.96 $11.86/pageorder now In essence, user fee has two roles. Firstly, they generate revenue, which translates to self sustaining health programs (Nyman 2003). Nevertheless, the extent to which this can be realized depends on price elasticity and demand, and also largely on the transactions costs of collecting user fees. User fee also plays a role of rationing health services especially due to the fact that imposing a charge on services would tend to divert away potential patients who might not be able to pay or even those who chose not to pay. In fact, studies have documented that the imposition of user fee reduces the rates of health service visits. An example of this is a study of the effect of a price rise in health facilities, in Zaire where de Bethune and colleague noted a decrease in utilization after there was a sudden increase in prices. A similar observation was made by Waddington and Enyimayew (1990), whereby three years after use fees were introduced in Ghana, a substantial drop had not been reversed.

Equal Pay For Whites And Blacks Essay - 1333 Words

Many of these Americans have a set idea and mentality that blacks deserve less. As Borbely explained I would have to agree with him. I believe that in order for equal pay for both whites and blacks who have all worked the same should be treated equally. I have a good feeling that whites want to remain on top only so that they can have the power and self satisfying feel. That way they know that things go their way or no way at all. I want to believe that one day everyone will come to the realization that we are all the same and that it is just the shade of my skin that separates us. However, in reality whites will always feel that they have the upper hand for they are treated better and they are allowed to also get away with much more. From what I’ve seen in my experiences, whites are set up in life to succeed no matter what they do. If they fail, they will be seen as someone who’s tried hard but just needs a push. If they make a mistake then it’s okay because eve ryone makes mistakes. If they commit a crime, most times due to the corrupted system they are either let go or punished easily. As if it was to be a black person, then they will be treated harsher for they should know better; and are not allowed to make mistakes. It’s not okay for them to need assistance. Overall, society placed levels of tolerance and levels of expectations for everyone and for blacks it s been set at an all time low preventing them from at times attempting to prove otherwise. Although, Borbely,Show MoreRelatedAfrican American Soldiers During The Civil War902 Words   |  4 Pagesthe South who enlisted to fight. By 1865, the South allowed slaves to enlist, but very few actually did. During the Civil War, blacks were treated like trash compared to the white troops. White troops got better pay; to be exact they were paid three dollars and fifty cents more than black troops (Estell 2). Woodlin said African American Soldiers were being paid less than White Soldiers. 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You Don’t Know Jack An Analysis Free Essays

Euthanasia has been a debatable issue since one’s perception of this idea could depend on different factors such as religion, culture, and even personal life experiences. DRP. Jack Savoring witnessed how his mother suffered in agony with her disease, describing the pain as a toothache In all your bones. We will write a custom essay sample on You Don’t Know Jack: An Analysis or any similar topic only for you Order Now Just Imagine how painful that is. At that time, he cannot do anything to alleviate the pain his mother is going through. He felt lost. That’s how he felt responsible in aiding those people who are terminally ill. For him, it’s not about killing someone. It’s understanding that Hess patients have gone through a lot, and listening to their wish to end the pain rather than continue living but you’re actually dying. Another point Is that he’s doing it free of charge. He used his own resources to â€Å"help† his patients. There is no personal gain to him, but it is rather an act of service. It may not be acceptable to many but he was doing It from the standpoint of a medical person, of a son who understood what It’s Like for someone to live fighting off a disease. II. â€Å"Oh, the lingering of death. What a business. Keep death alive. Hospitals don’t make money otherwise. Drug companies either. If you’re rich and you have the money, you can pay to die. But the poor, they can only afford to suck It out and suffer. † This quote from the movie truthfully states that the medical industry is also a business. Most people are in it to save lives or improve health. But there are others who see it as a moneymaking opportunity. To be honest, hospitals and drug companies don’t make money when no one Is sick. These businesses â€Å"keep death alive†. A patient may still be alive but only because he/she Is still In the process of fighting off death. But the reality is that this person is actually dying compared to cost of us (since all of us are in one way or another living and dying at the same time). Rich people can afford the operation, treatment, hospitalizing bills, and drugs so their way of dying bearable compared to those who can’t. Ill. â€Å"To each person, their own way of death – with dignity. † At this age, I now look at suicide as something sad and depressing. We now know for a fact that some people commit suicide because of psychological depression thinking that this Is the only way out. We feel sad for them, and think on how could the people around them possibly changed their decision. I remember years back when we hear of someone omitting suicide, one of the many things that pop out of our heads is the question â€Å"Why? ‘ Followed by a questioning thought If this person will still go to heaven because he/she lived a good life, or if he/she will go to hell because to be straight forward, it’s murder of one’s self. Euthanasia gives the patient liberty to decide for his/her own life. We can try, but the truth is, none of us can fully comprehend someone else’s thoughts. We will never understand how a person feels, or how much pain they’re going through so who are we to Judge? 1 OFF to use abundantly together with the freedom to decide on what to do it. It is human to choose pleasure, enjoyment, and happiness. But sometimes, life will not offer these choices. There will be pain, suffering and sadness. The movie mentioned a religious dogma that makes euthanasia unethical: â€Å"God almighty who wills us to suffer† This teaching goes against the objective of euthanasia to relive the patient pain and suffering making it morally wrong. On the contrary, God gave us the freedom to decide. It is in dying that we can union with him. The belief is that we should always let nature take it’s own course V. Crime vs.. Civil Rights: â€Å"When a law is deemed immoral by you, you must disobey it. Medicine and Law are two of the most influential and powerful disciplines in the world. It is studied to help serve humanity but sometimes they clash for their arguments come from diverse objectives. Civil rights is about personal liberty-? patients have the discretion to seek suicide assistance making euthanasia a result of one’s personal decision and freedom to decide for his life. But the law does not make it legal to kill someone even with the patient’s consent. Dying is always easier to comprehend and acceptable if it’s a natural death when no other human is held responsible. How to cite You Don’t Know Jack: An Analysis, Papers

The Prague Spring free essay sample

Dubbed tried to reassure Brethren that his changes wouldnt hearten the USSR and that Czechoslovakia wouldnt leave the Warsaw pact. Dubbed promised the people socialism with a human face, and launched a series Of reforms known as the Prague Spring. The reforms aimed to improve standard of living, allow for a greater freedom and democracy, and introduce trade with West Germany. Dubbed tried to reassure Brethren that his changes wouldnt threaten the USSR and that Czechoslovakia wouldnt leave the Warsaw Pact. Brethren was unconvinced.He was worried that Czechoslovakia, which had the strongest industry in the Soviet Bloc, would leave the Warsaw Pact allowing NATO to move in. The reforms, and increased contact with the West, might spread across the satellite states. The Soviet Bloc and the WAP might collapse, and the USSR would no longer have its buffer zone. The other Warsaw Pact countries also objected to the reforms. We will write a custom essay sample on The Prague Spring or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In August 1968, 500,000 troops from the WAP countries invaded Czechoslovakia. There was only a little violent protest. The Czech remembered what had happened to the rebels in Hungary in 1956.So the Czech responded to the invasion with sit ins, demos etc. However, Russian tanks were attacked with petrol bombs, and one student, Jan Palace, set himself on fire as a protest against Soviet occupation. A new leader replaced Dubbed, called Hausa. He reverted Czechoslovakia to strict communist rule. The invasion temporarily led to worsened East-West relations. It showed the West that the USSR would not permit reform or opposition in the satellite states, but the West werent prepared to intervene and so risk the outbreak of war.Besides, the USA was too busy in Vietnam. The invasion of Czechoslovakia led to the Brethren Doctrine. This stressed that a threat to one communist country was a threat to all, and force would be used wherever necessary to keep the satellite states firmly under Soviet intro. However, the Warsaw Pact did suffer. Romania refused to send troops to invade Czechoslovakia, and took an increasingly independent stance against the USSR. Albania did the same and left the WAP.The Soviet Union had shown by its crushing of the Hungarian in 1 956 that it would not permit any of its satellites to break free from communism or the Warsaw Pact. In 1 968, Czechoslovakia decided it would see how far it could go in becoming free from Soviet control. In 1968 the Czech Communist party chose Alexander Dubbed as the new leader in place of the Stalinist, Novelty. Dubbed was a communist but he wanted a freer, less repressive kind of communism. He called his policies Socialism with a human face. Daubers policies: * Allowing Czech to travel to the West * Ending press censorship so that non-communist papers could be published * The election of a new parliament in which communists would share power with non-communist parties * Freeing of political (anti- communist) prisoners The spring and summer of 1968 saw the Czech media criticizing the communist government and questioning the need for communism altogether. The Soviet Union could not ignore what was going on. Czechoslovakia had a border with the Soviet Union: it was in a key strategic position.Brethren told Dubbed to slow down the pace of change but to the Soviets it seemed Dubbed was losing control. On August 20, 1 968 Soviet tanks and troops, supported by troops from most other Warsaw Pact countries, invaded Czechoslovakia. Only Romania refused to help the invasion. The Czech realized that resistance was pointless. Dubbed was arrested but unlike Nagy in Hungary, was not executed. In January 1 969, a 21 -year-old Czech student, Jan papal, burnt himself to death in Presages main square as a protest and became a national hero.The crushing Of the Prague Spring did not seriously damage East-West relations. Czechoslovakia, like Hungary before it, belonged to the Soviet zone and could not be helped. Brethren developed the Soviet version of the Truman Doctrine. The Brethren Doctrine declared that: * Communist countries had the right to defend fellow communist states from western attempts to make them capita list. * Loyal communist states had to remain in the Warsaw Pact and * Maintain a one-party system with only the Communist Party allowed. * The Brethren Doctrine was a warning to other communist states. Poland would be the next to test it.

Pronouns Revisited

Many writers have trouble selecting the right pronouns when they are writing about a specific group or individual members of that group. You should always use singular pronouns for singular nouns. Really. A breed of dog is singular, as is a company. If you are writing about a pet monkey, the pet monkey can be referred to as â€Å"he† or â€Å"she† . . . or even â€Å"it†. The monkey won’t mind. But your editor (who may or may not be a monkey) will mind if you refer to the monkey as â€Å"they.† Correct: A pet monkey can be very high maintanence. It will live a long time. Pet monkeys can be very high-maintanence creatures. They also live a long time. Incorrect: A pet monkey can be very high maintenance. They can live a long time. Another faux-pas in the writing world is using the pronoun â€Å"one,† when you should be using â€Å"he† or â€Å"she.† Using â€Å"one† is old fashioned and stuffy sounding, as in: When one is out calling, one must leave calling cards. Use â€Å"he† or â€Å"she† â€Å"he/she† can be cumbersome; the reader will forgive you for choosing one or the other in order to sound up-to-date on writing trends. (â€Å"They† is becoming more accepted, but it still rankles to prescriptivists.) If you’re addressing the audience, it’s also perfectly acceptable to refer to your reader as â€Å"you.† This sounds personable and makes your article accessible to the reader. Examples: A quilter will want to make sure she chooses a pattern before selecting fabrics. The favorite political candidate may not always win. He may have to wait until next term to run for office again. Your poodle will need proper grooming. Have a sweater handy if she must go outside in cold weather. (Or, to revisit the idea in the first part of this post: A snake is a popular pet. It will not keep you warm at night, but it it will amaze you with its ability to swallow live rats whole.) What do you do in the event of a food shortage? Do you stockpile food, grow your own vegetables, or take to the streets and join your community in a riot? If you have any questions about using pronouns, please ask in the forum, and our friendly community of writers and editors will answer them or point you in the direction of resources that will help you with your own writing. Interested in more tips like this? Check out the Content Writer’s Guide to Grammar, Punctuation and Structure.

SMART Goals Essays

SMART Goals Essays SMART Goals Essay SMART Goals Essay My first goal it to earn an 85% or more for each of my classes by the end of the semester. I will be able to achieve this goal by doing my homework. Projects and all the necessary work that is assigned to me. In addition, I will study and reviewing material on a daily basis for a higher grade on exams, tests and quizzes and paying attention and participating to receive a high grade for my glasswork. Maintaining a good overall average in all of my classes throughout my school year will help me keep good GAP and to be accepted Into a good college or university. My second smart goal Is to Increase my class proclamation by the end of the school year. My goal Is to participated In group discussions and be prepared to share Information by doing the homework that Is given on a dally basis or taking notes to refer back on at least 3 times a day. By participating more In class, my glasswork grade will Increase and also raise my average for a particular class. My third goal is to improve my writing skills by the end of the year. This can be attained by expanding my vocabulary through different writing materials and learning new words daily and incorporating them into my everyday conversations. Also practicing different writing styles such as poetry and story writing can help me as well. In addition, reading several classics written by well known authors can teach me different writing techniques and improve my vocabulary. Having good writing skills will boost my confidence when writing and help make my written pieces more interesting to read.

Individual reflection on the module of system analysis Essay

Individual reflection on the module of system analysis - Essay Example The paper tells that e-commerce has opened new vistas of business opportunities that have redefined business and marketing strategies. The proposed e-commerce project will enable the clients, the owners of Pan Oceanic Sea Friends Pet Shop to reach out to an extended customer base through their website. The web application tool will allow the customers to browse through the different categories of pets sold online and select their desired pets to their shopping basket. The application tool will further enable the customers to pay for their purchases online and have their pets delivered to their doorstep. The website will also enable the customers to access a wide range of information related to pets and pet care besides offering them the facility to shop for related accessories for their pets. The overall objective of the website is to facilitate customers to find the desired information related to pets and shop for the desired pets online. It will serve as a one-stop solution for the ir pet needs. The system analysis concept initiates with the problem definition or recognition of the end goals of the proposed system in this case. The requirements of the client or the end user form the key aspect for defining inputs, processes and outputs for the system. The system analysis process thus involves a deeper understanding of user requirements and in-depth perception of existing systems that helps in co-relating different components of the work process to streamline and integrate with the new system. (Gupta, 2005). One of the vital factors driving the need for system analysis is the fact that most clients are not aware of all their requirements and this can create gaps in needs assessment and system design objectives. The system analysis takes into account the identification of individual components and modules, the definition of associations between these components and the specification of the logical flow of data across different modules. It is imperative to unders tand that a step by step analytical approach to systems design and development can help immensely in effective design of the proposed application tool. 2. Needs assessment and requirements analysis method The systems design and development process is riddled with complexity in terms of technology tools used and the ability to co-relate the operational processes with desired goals and objectives. The information development approach has been subjected to rapidly changing technology tools and systems that have aimed at increasing the efficiency and effectiveness of end-products and its usability to customers (Barry, Conboy, Wojtkowski, Lang, & Wojtkowski, 2009). It often happens that the end product of the systems development proce

Risk incidence occurrence solution Article Example | Topics and Well Written Essays - 750 words

Risk incidence occurrence solution - Article Example Inadequate flow of information is one of the major incidences that pose a major risk in the provision of quality health care.Inadequate information flow impairs reliable and timely communication of important test results, hinders coordination of treatment or medication orders at points of transfer of care, and impedes the availability of critical information or data when required to influence the physician’s prescription decisions.In addition, poor information flow may result in improper patient identification, inadequate control and organization of the workforce, and improper documentation.Information flow is important in any health care facility because it ensure smooth communication between different departments and between patients and service providers. Lack of adequate information flow may result in numerous medical errors that may jeopardize the provision of quality health care. As such, there should be an appropriate system design that would ensure optimal and smooth f low of information between persons and departments within the health care institution.Solution In order to reduce medical error as a result of inadequate flow of information, the best solution is to develop an anonymous database that de-identifies datasets of identifiable health data and altering or removing specific elements of given information.In addition, anonymous database is aimed at enhancing information security ... The anonymous database system, which is based on administration database and reporting system, ensures successful daily management of data reviews, collection and coding. The web management tool deals with complex tasks of directing data, communicating work assignments and tracking each report or relayed information. The follow up process for private and confidential information is guided by a browser based data collection screens that provide for direct data entry and direct data collection (Hoffer &McFadden, 2002). Breakdown of responsibility The overall head of information system and database management will be the information systems manager. Although the information systems and database management policies will be developed by the top management of the health care institution, the operation policies and criteria for running the system will be conducted by the information system manager. The information system and database management will be controlled by the information manageme nt department (Bommel,2005). The information systems department will coordinate the communication of critical information between different departments. The main departments of the health care institutions are the finance department, sales and marketing department, procurement department, security department, pharmacy, healthcare management department, and the top management. All information will pass through the information systems department to ensure that they are stored securely in the database and adhere to HIPAA (The health insurance portability and accountability act).All members of staff in the information management department will have access to all information and will provide both physical and technical assistance to the Information

Reward Management To Motivate Employees Commerce Essay

Reward Management To Motivate Employees Commerce Essay From the inception of organisational science, pay has been considered an important reward to motivate the behaviours of employees (Taylor Vest, 1992). A consistent literature on rewards has been that to influence performance, pay level must not only be high enough in the absolute sense, but must also be adequately different to reflect the differences in contribution, human capital and efforts that exist within an organisation (livernash, 1957:143). For this reason, Hamilton and Macy (1923:15) maintain that differences in pay must reward excess ability, knowledge, skills, training, diligence possessed by its recipient over the common labourer. In addition, Lawler and Jenkins (1992), also agree that the impact of reward systems cannot be discussed without considering what behaviours they affect in an organisation. They argue that a number of factors influence reward system and this in turn influences organisational effectiveness. Research has shown that the attraction and retention of workers in an organisation is influenced by the kind, and level of rewards an organisation offers (Mobley, 1982; Mobley, Hand, Meglino Griffeth, 1979). Thus Lawler (1971) posits that organisations which give the most reward would attract and retain the most people, as individuals satisfied with their jobs would want to stay within the same organisation. According to Alan Price (2007), the term reward management covers both the strategy and the practice of pay systems. Traditionally, human resource or personnel sections have been concerned with levels and schemes of payment whereas the process of paying employees the payroll function has been the responsibility of finance departments. There is a trend towards integrating the two, driven by new computerised packages offering a range of facilities. Financial rewards normally come in the form of monthly salary or hourly wages (Bratton Gold, 1999). Most employees that work in organisations or company that have professional human resource management in the UK will attend appraisal which will allow both employees and employers to discuss about their current pay and if it should be increased. According to Allen Kilmann, (2001) his studies has shown that assumption is not always true because solid evidences have confirmed that employees earning less than  £25,000 per year can be motivated with the use of financial reward, while those who earn more than  £25,000 per year are willing to stay with one job and do their best if they have high level of job satisfaction. This shows the more money an employer pays his or her employee the more job satisfaction expected by the employee in order to stay in the job leading to more reward management. Reward Management Research studies have shown that organisations have an interest in reward management because of two reasons. Cost effectiveness and profitability, which is based on organisational type and relative cost of workers (Romero Kleiner, 2000). Organisations can save cost of employees in order to gain competitive advantage in the UK market, Which are done by reducing the cost of employees and make use of the benefits of reward management to motivate employees to apply their best efforts. They must also ensure that its pay meet the minimum requirement of employment law. Organisation use reward management as a tool to motivate their employees, influence their attitude and change their behaviour, with an aim to improve their work quality and responsibilities. Organisation can use reward management to help it maintain its competitiveness in its marketplace. Which are done by reducing the cost of its employees and make use of the benefits of reward management to motivate employees to put their best efforts in the organisation. Bratton and Gold (2003), state reward can be divided into individual rewards, team rewards and organisation rewards Individual reward: This reward system will be paid directly to the employees which would lead to having different rate of pay depending on their years of experience in the organisation and energy commitment. Organisational rewards: In this case organisation offer rewards in form of profits with its employees which is increasingly employed by many organisations who has a custom driven culture. This enable organisation gets the best outcome in terms of employees performance, staff commitment and organisational productivity. Team rewards: This reward has been increasingly been used and recognised in the UK. This is because the work system recognised self-management team in the organisation. Team reward is also believed to give greater performance and productivity from each worker (Yahya Goh, 2002). According to Gratton (2004) he states while motivation is determined by both monetary and non monetary factors, money has come to play an overly important role in our thinking about the causes of behaviour. In most companies, very limited time and effort are spent on considering non-monetary sources of motivation This has prove that financial rewards are important as a mechanism to aid recruit and retain talent, and as a means of providing tangible recognition of effort in the organisation. Financial Reward This the use of money as a tool to motivate employees in a working environment, whereby employees are rewarded in the form of pay, bonuses thereby leading to applying more effort to better financial reward in an organisation. 1 Instrumental theory This theory states that money provides a means to achieve an ends. It is an instrument for gaining desired outcomes and its forces will depend on the strength of the need and the degree to which people are confident that their behaviour will earn the money they want to satisfy the need. Gellerman (1963), state that money in itself has no intrinsic meaning and acquires significant motivating power only when it comes to symbolize intangible goals. Firms use money as the powerful force which linked directly or indirectly to the satisfaction of all the basic needs of employees in the organisation. 2 Equity theory This theory was developed by Adams (1965) which argues that satisfaction with pay is related to the perception about the ratio between what one receives from the job and what one puts into it compared with the ratios obtained by others. Lawler (1971) state equity theory is related to discrepancy theory which indicates that satisfaction with pay depends on the difference between the pay people receive and what they feel they ought to receive. According to Jaques (1961) he states they exist in an unrecognised system of norms of fair payment for any given level of work, unconscious knowledge of these norms being shared among the population engaged in employment and an individual is unconsciously aware of his own potential capacity for work, as well as the equitable pay level for that work. Organisation can establish this principle; its pay must be felt to match the level of work and the capacity of the employees to do it in the organisation. Non Financial Reward This is a method of identifying individual employees for a particular praise or acknowledgement. Rose (1998) state a non cash awards given in recognition of a high level of accomplishment or performance such as customer care or support to colleagues, which is not dependent on achievement of a pre-determined target. 1 Self-actualisation Self-actualisation model is one of the most famous models of motivation. It was developed by Abraham Maslow (1954). This model explains that a person has a need to fulfil his/her capability and potential because a person has a desire for growth. Self-actualisation model is one of the most famous models of motivation. Ambitious and determined employees will seek and find these opportunities for themselves, although the organisation needs to clarify the scope for growth and development it can provide. Mullins, (1996) state once a lower need has been satisfied it no longer acts as a strong motivator, the needs of the next higher level become the motivating influence Organisation can use the self actualisation model to motivate employees to their best efforts if they know their highly demanded need, e.g. Staff member wanting to build a career goal and development in a firm. Thus, putting the staff in the right training and human resource development program cannot only increase positive outcomes, but also gain his loyalty in the organisation. 2 Achievements Achievement needs by McClelland (1975) is known for competitive success measured against a personal standard of excellence, which can be increased by organisations through processes such as job design, performance management and contributing skill in the organisation. McClelland also mentioned that power was a prime motivating force for managers, the needs for warm friendly relationships with others was also present to managers. Organisation policies for involvement can provide motivation by putting employees into situations where their view can be expressed, listed to and acted upon, thereby forming a means of empowerment in the organisation. Motivation Many contemporary authors have also defined the concept of motivation. Motivation has been defined as: the psychological process that gives behaviour purpose and direction (Kreitner, 1995); a predisposition to behave in a purposive manner to achieve specific, unmet needs (Buford, Bedeian, Lindner, 1995); an internal drive to satisfy an unsatisfied need (Higgins, 1994); and the will to achieve (Bedeian, 1993). Seligam(1990) also states that motivation may be rooted in the basic need to minimize physical pain and maximize pleasure, or it may include specific needs such as eating and resting, or a desired object, hobby, goal, state of being, ideal, or it may be attributed to less-apparent reasons such as altruism, selfishness, morality, or avoiding mortality. Conceptually, motivation should not be confused with either volition or optimism. Workers in any organization need something to keep them working. Most times the salary of the employee is enough to keep him or her working for an organization. However, sometimes just working for salary is not enough for employees to stay at an organization. An employee must be motivated to work for a company or organization. If no motivation is present in an employee, then that employees quality of work or all work in general will deteriorate. A) Intrinsic motivation This is described as the process of motivation by the work itself in so far as it satisfies peoples needs or at least leads them to expect that their goal will be achieved. This is also a self-generated in that employees seek the type of work that satisfies them, but management in an Organisation can enhance this process through its values as well as empowerment, development and job design policies and practices in the firm. Research studies have indicated that this type of motivation is generally involved with educational enjoyment and achievement of many higher education students (ODonohue et al., 2007). Intrinsic motivation has also been discussed and referred to by many researchers, such as attribution theory of Fritz Heider and cognitive evaluation theory of Ryan and Decis (Guest, 1989). Under the concept of intrinsic motivation, it can be assumed that a person can be intrinsically motivated or influenced if they give credit of their hard work outcomes to internal factors that they cannot control, e.g. an employee of an Organisation works hard to make sure that all of its customers get served within five minutes after their entrance into the restaurant. An employee can also be intrinsically motivated if he or she believes that their skills, knowledge and hard work can help the firm to achieve the desired goals. Intrinsic rewards can be explained under the scope of enjoyment, while another one is based on obligation, it also occurs when people are internally motivated to do something because it either brings them pleasure, they think it is important, or they feel that what they are learning is significant. (Herriot et al., 1997). Obligation refers to motivation of an employee and its based on what he or she thinks it should be done or completed. E.g., an employee has a responsibility to serve customers well under limited time, but the quality of the service should exceed expectation. This would be seen as a challenge for the employee when they exceed the standard set by the firm, thereby leading to motivation in the organisation. B) Extrinsic motivation This is what is done to and for people to motivate them. It arises when management in a firm provides rewards as increased pay, praises or promotion. Research studies have revealed that threat of punishment is also recognised as common extrinsic motivations (Cooper et al., 1999), e.g. management of an Organisation can deduct their pay if they are more than 15 minutes late for work. This kind of punishment is part of extrinsic motivation that can influence employees to get to work on time in the restaurant. Incentive theory of motivation This refers to a reward, which are both tangible and intangible forms. Incentive reward is likely to be presented to a person after the occurrence of an expected action or behaviour. Such reward is given to a person with an intention to cause desired behaviour to ensure that it happens again. This can be done by relating positive meaning to action or behaviour of a person (Clutterbuck, 2005). If an incentive reward is not presented immediately, it is likely to decrease satisfied behaviour (Guerrero Herrbach, 2008). This can be believed that if an organisation uses repetitive action reward combination, it can lead to certain action or behaviour to become a habit. Applying proper motivational techniques can be much harder than it seems. Steven Kerr notes that when creating a reward system, it can be easy to reward A, while hoping for B, and in the process, reap harmful effects that can jeopardize your goals (kerr, 1995). Expectancy theory Victor Vroom (1964) was the first to put forward his theory of expectancy, which was specifically aimed at work motivation. He produces a motivational force notion, whereby the product of valence and expectancy, is the motivational force. Vroom Valence expectancy theory is that employee effort will lead to performance and performance will lead to rewards. The employee would be more motivated when the reward is positively high, the more negative the reward the less the employee will be motivated. Galbraith and Cummings (1967) found little support for Vrooms model they outline difficulties with the methodology and the concepts involved and found it very hard to apply to organisations. This theory is applied by organisation by setting a target for employees e.g. sales target; this will enable employees to carry out his or her daily activities effectively in return for values, goals which lead to an effective performance in the organisation. Vroom distinguishes valence from value Mullins (2002) This is shown in that a person may not gain as much satisfaction from receiving an object as from the desire of obtaining it In this situation an employee may not gain as much job satisfaction from receiving an object e.g. money and employee may find more satisfaction in the working environment than expected from an object in the organisation. (Armstrong,2006 Mullins, 2002) THEORY OF MOTIVATION According to Maslow, employees have five levels of needs (Maslow, 1943): physiological, safety, social, ego, and self- actualizing. Maslow argued that lower level needs had to be satisfied before the next higher level need would motivate employees. Herzbergs work categorized motivation into two factors: motivators and hygienes (Herzberg, Mausner, Snyderman, 1959). Motivator or intrinsic factors, such as achievement and recognition, produce job satisfaction. Hygiene or extrinsic factors, such as pay and job security, produce job dissatisfaction. Vrooms theory is based on the belief that employee effort will lead to performance and performance will lead to rewards (Vroom, 1964). Rewards may be either positive or negative. The more positive the reward the more likely the employee will be highly motivated. Conversely, the more negative the reward the less likely the employee will be motivated. Adams theory states that employees strive for equity between themselves and other workers. Equity is achieved when the ratio of employee outcomes over inputs is equal to other employee outcomes over inputs (Adams, 1965). Furthermore in some specifiable conditions, reward has been observed to motivate performance (Blinder, 1990; Vroom 1964). Majority of literature on motivation strongly upholds the view that rewards such as pay has a huge impact on an employee (Vroom, 1964; Lawler, 1971). In recent times, important rewards have been perceived to be tied to performance. Study after study has shown that an effective pay system can increase motivation of individuals to perform well (Kerr, 1975; Blinder, 1990). Armstrong and Murlis (1994) went further to state that reward process would most likely improve motivation, performance and commitment if they are operated fairly and the rewards are equitable in the sense that they are proportionate with the value of the job and of the person to the organisation Conclusion

Sample Marketing Plan

Plan Outline * 1. 0 Executive Summary * 2. 0 Situation Analysis * 3. 0 Marketing Strategy * 4. 0 Marketing Mix * Pricing * Promotion * Advertising * Public Relations * Direct Marketing * Web Plan * Website Goals * Website Marketing Strategy * Development Requirements * Website Milestones * Implementation Schedule * Milestones * Funding Plan * Funding Strategy * Funding Process * Funding Account Plan * Funding Pipeline * 5. 0 Financials * 6. 0 Controls Executive Summary 1. 0 Executive Summary All4Sports is a tax-exempt not-for-profit organization that provides the community with a complete youth sports program. All4Sports offers participants from kindergarten to high school positive learning and team experiences along with the opportunity to create life-long memories. All4Sports continues to be the premier provider of youth sports experiences, and seeks to make this experience affordable and available for all interested participants. This is done through a series of successful undraising activities, the role of the fundraising Foundation, and a solid financial approach to managing these resources. All4Sports now serves more than 24,000 participants in seven sports throughout the Jackson County area with additional youth participating on an out-of-district basis. Ongoing efforts are in place to continue to improve the quality and integrity of the program. The success of these efforts has been documented through studies that confirm the positive perception of the program wi thin the Jackson County area. Major challenges face All4Sports for the future. These include the uncertainties brought on by property tax changes, facility and capital requirements, the impact of alternative programs, and volunteer training and educational needs, to name a few. The Board of Directors, staff, and volunteers continue to work toward providing a quality experience in the most effective and efficient manner possible with optimism for the future of this exceptional organization. Situation Analysis 2. 0 Situation Analysis The need for youth sports programs is validated and magnified by information that attributes long-term value to participants in these programs. Numerous studies document the direct value of youth participation in sports. These studies indicate a direct correlation demonstrating that involvement in sports results in reducing the potential to become involved in drugs, sex, crime, and gang-related behaviors. Research indicates the economic, social and personal value of â€Å"investing† in the lives of children in a positive and constructive manner avoids the social and penal system costs that may later result. To meet this need, All4Sports offers an experience that serves as a personal â€Å"sports reference† for participants throughout their lives. These important benefits continue to validate the All4Sports concept. 2. 1 Market Needs The initial reasons for All4Sports remain constant. School-sponsored sports programs are severely limited in terms of age and range of events. Based on a recent study, 59% of the people in the Jackson County area surveyed believe the public school system fails to meet their sports experience expectations. Driven by economics, most notably with the passage of state legislation limiting school funding, many sports programs have not survived increasing economic pressures on the public school system. Property tax modifications may further impede the public school system's ability to offer any more than the most basic classroom experiences. All4Sports seeks to serve all interested children from kindergarten through high school regardless of what the school they attend offers. There are absolutely no expectations regarding skill or experience, only the desire to participate. The All4Sports program is orchestrated to make this experience as accessible and affordable as possible to this audience. 2. 2 The Market All4Sports provides valuable team and social experiences for the increasing population of public, private, and home-schooled youth. All4Sports offers young people the opportunity to participate in a variety of team sports throughout the calendar year. Beginning in kindergarten, these experiences provide a source of recreation and simultaneously improve athletic skills, health and fitness as they offer experiences in teamwork, sportsmanship, fair play, cooperation and leadership. Increased self confidence is just one of the many intangible benefits this program offers. Market Analysis Market Analysis| | 2006| 2007| 2008| 2009| 2010| | Potential Customers| Growth| | | | | | CAGR| Public School Students| 6%| 1,947| 2,064| 2,188| 2,319| 2,458| 6. 00%| Private School Students| 9%| 388| 423| 461| 502| 547| 8. 97%| Home School Students| 17%| 107| 125| 146| 171| 200| 16. 93%| Total| 7. 03%| 2,442| 2,612| 2,795| 2,992| 3,205| 7. 03%| Market Analysis (Pie) 2. 2. 1 Market Demographics Market Ge ographics – All4Sports serves the Jackson County area with a total population in excess of 170,000 people. With a majority of participants from Medford, the program also has participation from surrounding communities, ncluding Central Point, Jacksonville, White City, and Ashland. Market Demographics – An estimated 45% of households in this area contain children under the age of 18. Each of these households averages 2. 1 children. Therefore, an estimated 39,000 children under the age of 18 are potential All4Sports participants. This number is determined annually from grade school enrollment within the areas served. Past data indicates that the highest level of participation occurs after Grade 2. Participation begins to drop in the middle school years, with a significant reduction in participation at Grade 9. A total of 59% of the participants are male and 41% female. Boys dominate football and girls dominate volleyball. These percentages constantly change due to trends in choice of sports, other alternatives offered in the market place, and other factors impacting participation and availability of these experiences. Market Psychographics – One of the most typical profiles of families interested in this type of program can be described by the following: * The parent/guardian works full-time in a traditional â€Å"8 to 5† schedule. * They have more than one child living at home. They are relatively active in their child's life, but feel they have limited time. * They value the physical and social experience their child receives more than actual sports and skill-development aspects of the experience. Market Behaviors – All4Sports continues to enjoy a positive perception within the community. Studies report solid support of the concept and purpose of the organization and an awareness of the problems inherent in a program that involves thousands of volunteers. Based on recently conducted research, more than 86% of the population in Jackson County area has some awareness of All4Sports. Most people report they are familiar with All4Sports through knowing a young person who has participated in an All4Sports program. Individual awareness levels are highest among adults in the 25-54 age range, and business owners and managers have a 93% awareness level. More than 82% of this group considers our program to have a positive influence on youth and a potential deterrent to violence and other anti-social behavior. This is one of the primary reasons people continue to support this program. Market Demographics Market Demographics| | | | | | Market Segments| Everyone gets to play! | Dominant Gender| Lead Sport| Multi-Programs| Out-of-Area| Public School Students| Be part of the competition! | Male 51%| Soccer| 0. 12| 0. 05| Private School Students| Join the team! | Male 54%| Basketball| 0. 28| 0. 08| Home School Students| Grade 1-12| Female 52%| Soccer| 0. 54| 0. 14| 2. 2. 2 Market Trends The significant market trends are as follows: * Diminishing financial support at all grade levels form public schools to facilitate sports activities for students. Increasing demands from children and their families to offer sports experiences at early ages, beginning at kindergarten. * Heightened awareness of the positive correlation with involvement in sports and reduced potential for involvement in violent activities. * Increasing interest from corporations to sponsor and support these types of community activities when they receive attribution for this involvement. Market Analysis (Trends) 2. 2. 3 Market Growth The program has experienced an average annual participation growth rate of 6% for the past five years. This is indicative of the growing needs of the market we serve. Based on school attendance projections, we expect to experience increased participation growth between 9% and 11% annually over the next three years. The most dramatic growth is expected in the soccer programs, which have an equal mix of boys and girls, with relatively static participation expected in most other sports. These trends are monitored, and to the degree possible, used to help predict future program demands. Market Analysis (C. A. G. R) 2. 3 The Company All4Sports is a tax-exempt, not-for-profit organization dedicated to presenting sports opportunities that are an integral part of each participant's learning experience. This is done with the belief that every child should be able to participate in the program of his or her choice regardless of race, religion, creed, gender, ability, or financial status. This spirit is fostered in an environment where everyone has a chance to play and learn, regardless of skill. All4Sports' long-term goal is to give its participants positive life-long memories of their youth sports experience. . 3. 1 Mission All4Sports is dedicated to providing all youth with the highest quality education and team experience through sports participation. Participants are treated with respect through the opportunity to experience growth in the areas of interacting with others, teamwork, sportsmanship, fair play, and skill development. The goal is to create a positive environment that fosters improved self-confidence a nd self-esteem through experiences in sports activities. 2. 3. 2 Service Offering The â€Å"All4Sports experience† is designed to offer the following to each participant:. Recreation through participation in organized team sports. * The opportunity to learn and experience a variety of sports. * A means to improve athletic skills. * A means to learn teamwork, sportsmanship, and fair play. * A source of fun and enjoyment to enrich their lives. * An opportunity to enhance their health and fitness. The parents and guardians of the participants also realize benefits. They are able to offer their children a positive, well-supervised experience as they learn the skills described above that does not necessarily require their time. 2. 3. 3 Positioning All4Sports offers a unique experience for children that want to to have an enjoyable sports experience. All youth between the ages of 5 and 18 can participate in one or more sports throughout the year. Their participation is not dependent upon their previous experience, skill level, or athletic ability. Everyone can play. The breadth, depth and overall quality of the sports experience we offer cannot be matched within our market. We work with parents and guardians to add to their child's sports experiences. All4Sports exists to create a cherished childhood memory for each participant. . 3. 4 SWOT Summary The following outlines the most significant strengths and weaknesses internal to All4Sports, and the opportunities and threats that exist in our environment. Our objective is to leverage our strengths to take advantage of the opportunities our market presents, develop those areas that are weaknesses, and devise contingency plans to address threats if those should become a reality. 2. 3. 4. 1 Strengths The following outlines key strengths of the organization: Program Reputation – All4Sports is considered to be the premier choice for youth sports related experiences. There is now a generation of participants that send their children to participate in the program. Donor Base – We have developed a stable and loyal donor base from both private and corporate sources. Facilities Relationships – We depend on access to athletic facilities including gyms, soccer fields, football fields, softball and baseball fields. Close relationships and reciprocal maintenance agreements with public and private schools and church facilities are an invaluable asset to the organization. The Internet – Our website, www. all4sports. om, promises to be a significant technological solution for All4Sports in the area of registration, communication, and information delivery. The website has demonstrated the ability to provide more extensive and current information at reduced costs. We can reduce the need for printed materials, voice mail communication equipment, and staff payroll time. It has also allowed us to reallocate volunteer hours to better serve ou r program. 2. 3. 4. 2 Weaknesses Capital Requirements – All4Sports continues to make impressive improvements in the management of financial resources. Additional funds are needed to maintain the quality of the experiences offered and meet future program demands. The Fundraising Foundation's strategy is to provide significant financial resources for All4Sports. The future depends on these resources in addition to revenues from participants and traditional fundraising events. Facilities – Our need for facilities is growing beyond what is now available. This is one of the most urgent challenges facing All4Sports. This essential component is threatened from several aspects. Increasing program needs, combined with recent restrictions and fees for the use of public school facilities, is an issue. Indoor facilities are virtually at capacity for basketball and volleyball games and tournaments. They are insufficient to support flexible and convenient practice schedules. Outdoor facilities are adequate, but the increasing demands of soccer presents concerns in this area as well. New and innovative alternatives must be explored and implemented to provide additional facilities to support the demands of the program. One alternative is to form â€Å"alliances† with public facilities to take on the management and maintenance of these facilities in exchange for scheduled use. Other potential options may include establishing relationships with private schools, churches and other institutions with available gym space. For example, successful experiences have occurred where All4Sports has taken the lead in the development and maintenance of outdoor fields on property owned by other not-for-profit organizations. Training and Education for Coaches and Officials – Individuals often have their first coaching experience with All4Sports. This presents the need to adequately train these individuals to enable them to better understand All4Sports' philosophy, their responsibilities, potential liability issues, and appropriate behavior with participants. A more positive experience for participants, coaches and officials with an increased awareness of responsibilities are some of the goals. The resource demands of this training effort are tremendous. Staff Challenges and Attrition – The All4Sports' staff experiences tremendous pressure due to workloads, dealing with parents, and addressing the issues of the program. These factors, combined with concerns regarding compensation, have resulted in undesirable turnover in important positions. 2. 3. 4. 3 Opportunities All4Sports competes for resources in a community with a high number of not-for-profit organizations per capita. Numerous organizations target personal and corporate dollars to augment other revenue sources. Based on this challenge, All4Sports must continue to demonstrate that it successfully offers a meaningful experience to participants, with short and long-term benefits, in a manner that effectively meets community needs. The following summarizes potential opportunities: Geographic Serving Area Issues – All4Sports continues to be a precedent-setting organization that attracts attention from surrounding communities. Decisions regarding the serving area will impact financial requirements and potentially open new revenue opportunities. This growth strategy must be managed and orchestrated in a manner that will add strength to the program. Soccer Interest – Soccer is the single fastest growing sport in terms of participation. With some participation trade-offs with boy's football, this increasing interest in soccer is the most predominant reason for program growth and has added a more even balance to gender participation. There is an increasing demand for indoor soccer programs. Program Expansion – Program expansion also requires consideration and evaluation. This may include adding sports to the current venue or looking at offering these sports to older age groups, potentially including adult sports programs. Community Education – All4Sports must continue to tell its story to the community it serves. This message is one that reinforces the philosophy and the purpose for its existence. A well-informed community may effectively ensure public facilities are available for use based on reasonable expectations placed on All4Sports. 2. 3. 4. 4 Threats The major challenges All4Sports currently face include the following:. Property Tax Changes – The impact of property tax modifications on the public school systems, their support of sports programs, and their willingness to provide their facilities for use by All4Sports has not been determined. The precise ramifications of this measure may not be known for months, but all potential outcomes must be considered as plans are made for the coming year. Alternative Programs – The increasing impact from other programs, ranging from organization-sponsored to club sports, poses a threat to a segment of All4Sports' market. These organizations target the highly skilled and committed players and coaches and are eroding the depth and breadth of All4Sports' participant and coach resources. Legal and Liability Issues – All4Sports continues to be exposed to liability issues in many aspects of the experience it provides. The potential concerns range from health and safety issues to various forms of verbal or physical abuse. In an increasingly litigious society, there is always potential for legal action. The â€Å"Elite/Advanced† Sports Dilemma – Providing competitive environments for athletes with higher skill levels who seek to be in an intentionally competitive arena is in question. The threat of not offering this option is that these athletes may be drawn away from All4Sports by alternative programs. Some of the most highly trained and experienced coaches can also be attracted to these other programs. This issue challenges some of All4Sports' most basic philosophies. 2. 4 Competition A number of other programs offer youth sports experiences. None of these programs offers the extensive range of experiences or infrastructure of All4Sports. Some programs do, however, offer specific attributes some participants and parents find attractive. This is particularly true for those who seek a higher level of competition and competitive screening of participants. 2. 4. 1 Direct Competition Direct competitors to All4Sports include: * Babe Ruth Baseball/American Legion Baseball Southern Oregon Volleyball * Rogue Valley Athletic Club Volleyball * AAU Basketball * YMCA Basketball * ASA Softball * Oregon Youth Soccer * AYSO Soccer * National Gymnastics Academy Other programs are also available through schools and other organizations. Although some variables are now in place, there are questions regarding the future of indoor soccer organizations. All4Sports possesses a commanding percentage of the total market share. This is based on the estimated number of participants compared to participation levels in other programs, both public and private. This share percentage drops in high school due to increased competition from other organizations as well as in-school programs offered through the public school system. Growth and Share Analysis Growth and Share| | | | | Competitor| Price| Growth Rate| Market Share| All4Sports| $85| 7%| 75%| Babe Ruth Baseball| $120| 3%| 2%| So. Oregon Volleyball| $150| 5%| 3%| AAU Basketball| $90| 4%| 5%| ASA Softball| $95| 2%| 5%| Oregon Youth Soccer| $110| 22%| 4%| AYSO Soccer| $105| 22%| 5%| | | | | Average| $107. 86| 9. 29%| 14. 14%| Total| $755. 00| 65. 00%| 99. 00%| Competitive Analysis Competitive Analysis| | | | | | | | #1| #2| #3| #4| #5| #6| Competitor| Babe Ruth Baseball| So. Ore. Volleyball| AAU Basketball| ASA Softball| Or. Youth Soccer| AYSO Soccer| | | | | | | | Product and/or Service| Babe Ruth Baseball| So. Ore. Volleyball| AAU Basketball| ASA Softball| Or. Youth Soccer| AYSO Soccer| Quality| 6| 7| 6| 5| 8| 8| Selection| 3| 3| 3| 3| 3| 3| Price| 7| 2| 7| 6| 8| 7| Scheduling| 6| 3| 8 | 9| 7| 6| | | | | | | | Location and Physical Appearance| Babe Ruth Baseball| So. Ore. Volleyball| AAU Basketball| ASA Softball| Or. Youth Soccer| AYSO Soccer| Facilities| 8| 4| 5| 6| 8| 4| Equipment| 4| 4| 6| 7| 5| 6| Coaching| 8| 5| 5| 9| 4| 5| Convenience Factors| 6| 6| 7| 8| 2| 8| Other| 0| 0| 0| 0| 0| 0| | | | | | | | Added Value Factors| Babe Ruth Baseball| So. Ore. Volleyball| AAU Basketball| ASA Softball| Or. Youth Soccer| AYSO Soccer| Parent/Guardian Communication| 2| 5| 5| 8| 5| 6| Experience| 4| 7| 7| 6| 3| 8| Expertise| 5| 6| 5| 6| 3| 9| Reputation| 6| 8| 7| 9| 5| 9| Image| 6| 6| 6| 9| 6| 6| Stability| 3| 5| 5| 6| 5| 6| Strategic Alliances| 2| 2| 2| 6| 8| 5| Other| 0| 0| 0| 0| 0| 0| | | | | | | | Other Marketing Activities| Babe Ruth Baseball| So. Ore. Volleyball| AAU Basketball| ASA Softball| Or. Youth Soccer| AYSO Soccer| Communications| 5| 5| 5| 5| 5| 5| Scholarships| 2| 8| 5| 4| 4| 6| Promotion| 2| 8| 2| 5| 4| 6| Facilitiy Relationships| 9| 5| 6| 9| 9| 5| Loyalty Components| 5| 5| 6| 8| 9| 9| Other| 0| 0| 0| 0| 0| 0| Total| 99| 104| 108| 134| 111| 127| Competitor by Growth and Share 2. 4. 2 Indirect Competition In a broad sense, All4Sports competes with all other after-school and extracurricular programs that do not involve sports. School theater programs and local arts programs compete for attendance to their programs and funding from parents and other organizations. While All4Sports does not predict a change in popularity of sports and the percentage of students who participate in sports programs in comparison to arts programs, it is a possibility in the future that trends could favor these alternative programs. All4Sports continues to compete with these programs by offering a fun and fulfilling sports experience for everyone involved. Marketing Strategy 3. 0 Marketing Strategy All4Sports strives to be the premier provider of sports experiences for children in the areas served. Programs are in place to simultaneously serve the needs of out-of-district participants in a manner that is positive for these participants and enhances revenue streams for All4Sports with minimal additional costs. The marketing strategy attempts to successfully communicate the unique value the program offers participants. This strategy redirects the focus from the â€Å"cost† issue to the benefits that participants and their guardians experience from involvement in the program. The marketing strategy will continue to identify the needs of the market and communicate with this audience in the most effective and positive manner possible. Ongoing efforts continually attempt to understand how All4Sports can maintain the quality and integrity of the program within the finite financial resources of participants and the community of donors and supporters. This challenge is increasing. As costs continue to increase in a number of areas, the demands and expectations of the participants and their parents do as well. All4Sports is constantly working to improve the program through improvements and changes in its structure and implementation. Quality and efficiency are just two goals of these changes. The growth strategy is based on continued attention to the quality of the experience in conjunction with identifying opportunities to expand the participation of the programs where possible. Recent changes in key areas, such as the facilities used for events, present ominous challenges for all aspects of the program. 3. 1 Value Proposition All4Sports does much more than simply provide access to sports for children, it provides the significant benefits that are associated with children's involvement in sports programs. These benefits include reducing the likelihood of children becoming involved in drugs, crime and other illicit behavior. Research indicates the economic, social and personal value of â€Å"investing† in the lives of children in a positive and constructive manner avoids the social and penal system costs that may later result. To meet this need, All4Sports offers an experience that serves as a personal â€Å"sports reference† for participants throughout their lives. These important benefits continue to validate the All4Sports concept. 3. 2 Critical Issues Our strengths are impressive. Our weaknesses are identified and have potential solutions. All4Sports could be described as in a â€Å"speculative† situation. We are presented with numerous opportunities and also have threats that present a level of risk. However, we have a chance to experience large returns on our efforts if we can continue to capture the largest market share and are not negatively impacted by the alternative programs in our market. We are well positioned in the market. We have the ability to continue to offer the greatest value and we take advantage of our economies of scale. The critical issues include the following: * Continuing to offer programs that are perceived to be positive, enriching, and affordable compared to the alternatives in our area. Attract participants on a return basis throughout their kindergarten through their high-school years. * Be perceived by public, private, and home schooling providers as a valuable resource that complements the academic experiences they offer. 3. 3 Financial Objectives 1. Raise a minimum of $575,000 through non-participation fees from sources including donations, contributions , special events, gifts-in-kind, and grants. 2. Increase corporate donations and contributions to exceed 12% of the total revenues. 3. Accomplish our program goals within the allocated budget of $1,510,000. 3. Marketing Objectives The objective is to provide this valuable experience to as many children as possible in a positive and supportive manner. A positive, constructive and meaningful experience is the sought-after result of the All4Sports experience. This experience may assist individuals to better understand the necessary skills that life demands and empower them to realize the choices and options available to them. 1. Provide a positive experience to 27,500 youth through the current academic year and enable their parent/guardian to appreciate the value of this experience for their child. 2. Accomplish our program goals within the allocated budget of $1,510,000. 3. Expand the program to two new schools within our serving area by August, prior to the next academic year. 3. 5 Target Market Strategy The target market for All4Sports continues to be youth between the ages of 5 and 18 who have some interest in participating in competitive sports. This may be their first organized sports experience, and All4Sports strives to make it the most positive and successful experience possible. Another area of the target market focuses on addressing the growing interest and demands for outdoor and indoor soccer. . 6 Messaging The core message of All4Sports is one of value: All4Sports teaches children and families the value of physical fitness, sportsmanship, practice, and teamwork through sports and activities. All4Sports fine-tunes its message depending on the target market while keeping the core message intact. 3. 6. 1 Branding The All4Sports brand communicates our complete commitment to sports and to the children and families that are served by the organization. The brand embodies the values that we believe sports participation instills in children and also communicates to sponsors our communicates to supporting hose values in the community. The All4Sports brand is included on banners at all of our sporting events and on uniforms. This branding is used to remind parents and others at sporting events that the events are funded by All4Sports and that All4Sports is the predominant source for youth sports in the region. Target Market Messaging Target Market Messaging| | | Market Segments| Messaging| Public School Students| More options, more possibilities, more resources| Private School Students| Get out and play! | Home School Students| New friends, new opportunities| 3. 7 Strategy Pyramids All4Sports focuses on achieving success in these four basic areas with the resources available to our program: * Equal opportunity to participate, regardless of skill level. * A wholesome, positive, safe, and value-oriented atmosphere in which participants learn teamwork, sportsmanship and interactive skills. * An acceptable outlet for youthful energy. * A broad variety of sports experiences to further develop self-esteem and personal confidence. STRATEGY #1 Program Expansion Tactic #1-A School expansion * Program 1-A New school campaign * Program 1-B Jacksonville campaign Tactic #1-B â€Å"All4Soccer† * Program 2-A School presentations Program 2-B Free soccer clinics * Program 2-C Participation in high school regional soccer play-offs * Program 2-D Special needs scholarship program STRATEGY #2 Fundraising Tactic #2-A Corporate donor base * Program 1-A â€Å"Taking Care of Donors† Committee * Program 1-B Corporate contact program Tactic #2-B Special Events * Program 2-A Taste of Medford to add Spring event * Program 2-B Grant application program focus Marketing Mix 4. 0 Marketing Mix While All4Sports is a non-profit organization, we must continue to devote a portion of our budget to promotion to continue to ensure broad participation in the sporting programs that we offer. Strong participation ensures that All4Sports can create leagues in every sport so that good and varied competition can be offered. Strong participation also means that All4Sports can offer sporting programs to all skill levels across a broad spectrum of programs, ensuring that anyone who wants to participate can participate. The All4Sports marketing mix consists of a pricing strategy that fosters participation while adequately funding operations and a promotion strategy that ensures continued participation in our programs. 4. 1 Pricing All4Sports strives to minimize costs for all participants to ensure that everyone who wants to participate in sporting programs has an opportunity to do so. 4. 2 Promotion All4Sports' promotion strategy is a three-pronged approach of advertising, public relations and direct marketing. Because All4Sports has a limited marketing budget, All4Sports will take a more grass-routes approach and leverage PR and volunteers to assist with marketing to our target audiences. 4. 2. 1 Advertising All4Sports does not have a large advertising budget and will not be advertising in the TV or radio media. Instead, All4Sports will focus on more highly-targeted campaigns to reach students and parents where they are most: school. All4Sports will print flyers and brochures to be left at all area schools and will also provide them to school Physical Education instructors so that the brochures can be passed on to students. In addition, All4Sports will schedule demonstrations at area schools in cooperation with PE teachers to expose students to sports that they might not have seen before, such as lacrosse. Additional brand awareness and advertising will come in the form of banners at All4Sports' sporting events and logos on our team uniforms. This will ensure that any parents or students watching the events will know where to go to participate. Finally, All4Sports will run limited newspaper campaigns during the sign-up periods at the beginning of each sporting season to attract new participants. Advertising Milestones Milestones| | | | | | | Advertising| Start Date| End Date| Budget| Manager| Department| Brochure Design| 1/4/2006| 1/15/2006| $200| Eric| Design| Newspaper Ad Design| 1/15/2006| 1/30/2006| $200| Eric| Design| Printing| 9/5/2006| 12/1/2006| $2,500| Eric| Design| Newspaper Ad – Spring| 3/1/2006| 3/30/2006| $800| Cindy| Staff| Newspaper Ad – Summer| 5/1/2006| 5/30/2006| $800| Cindy| Staff| Newspaper Ad – Fall| 8/1/2006| 8/30/2006| $800| Cindy| Staff| Other| 12/1/2006| 12/1/2006| $0| N/A| N/A| Total Advertising Budget| | | $5,300| | | 4. 2. 2 Public Relations Leveraging local public relations resources is key to All4Sports' promotion strategy. All4Sports will alert local TV networks and newspapers to championship games and all-star athletes in the programs in the hopes of generating local coverage and student profiles. In addition, press releases will be issued announcing new programs and exceptional achievements by local athletes involved in All4Sports programs. PR Milestones Milestones| | | | | | | PR| Start Date| End Date| Budget| Manager| Department| New Programs Press Release| 3/15/2006| 1/15/2006| $80| Jan| Marketing| Winter Season Highlights Pitch| 3/1/2006| 3/30/2006| $0| Jan| Marketing| Other| 1/1/2006| 1/15/2006| $0| ABC| Department| Total PR Budget| | | $80| | | 4. 2. 3 Direct Marketing As new families move to the area, it is important that All4Sports establish contact so that parents and students are aware of the offerings available. To reach these families, All4Sports will use a direct marketing strategy of leaving leaflets and flyers in mailboxes and recruit volunteers to call families to describe the programs offered. Direct Marketing Milestones Milestones| | | | | | Direct Marketing| Start Date| End Date| Budget| Department| New Family Contact Program| 1/1/2006| 9/30/2006| $0| Marketing| Other| 1/1/2006| 1/15/2006| $0| Department| Total Direct Marketing Budget| | | $0| | 4. 3 Web Plan The All4Sports website will be an information hub and reduce the logistics required to sign-up students for programs during each season. While the investment to get the site up and running will be significant from a time perspective, it will pay off by reducing the number of phone calls to the All4Sports administrative office and it will reduce overall administrative costs by automating portions of the sign-up process. 4. 3. 1 Website Goals The All4Sports website has two goals: 1. To serve as an information hub for participants in the various programs. The site will be used to communicate practice times, game times and locations, and scores and other highlights from games. In addition, site users will be able to sign up for the All4Sports email newsletter to receive weekly updates of scores, program updates and general All4Sports announcements. 2. To reduce administrative costs by automating portions of the program sign-up process. The All4Sports web site will allow students and parents to sign-up for various programs. By collecting this information electronically, All4Sports will reduce the amount of double-data-entry and facilitate the process of managing a large number of applications. 4. 3. 2 Website Marketing Strategy All4Sports will communicate the existance of the web site in all printed material and on the automated phone system at the All4Sports office. 4. 3. 3 Development Requirements The All4Sports web site will be custom designed and developed to manage the unique needs of the organization. Some development time will be donated from a local web site design and development company in exchange for some marketing on the web site itself. Web development will be in two phases that correspond with the website goals: 1. Basic communication platform. This phase of web development will build the informational portion of the web site that will allow for easy posting of team schedules and game results. 2. Application submission platform. This second phase will develop the database and submission process that will allow participants to join sporting programs online and allow for the program coordinators to access those applications and process them. 4. 4 Implementation Schedule The following chart and table identify the key marketing programs. Dates and budgets are specified, and the â€Å"Chairpeople† are informed of the programs. We will track plan-vs. actual results for each of these programs and evaluate them at our quarterly Board of Directors meetings. If necessary, the programs will be revised if we discover they are not accomplishing the intended goal. Milestones | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | 4. 5 Funding Plan Outside funding is critical to All4Sports' future success. All4Sports will focus on corporate sponsors, local fundraising with parents, and government grants. All4Sports aims to raise 30% of funding from corporate sponsors, 30% from grants, and 40% from individuals in the community. 4. 5. 1 Funding Strategy Corporate fundraising and grant writing will be handled by All4Sports staff internally. All4Sports will target corporate sponsors and offer them individual sport sponsorship that could involve anything from purchasing uniforms and equipment to cash sponsorship for more general use within the All4Sports organization. Fundraising from individuals will be coordinated by internal stuff, but will rely heavily on volunteers to run fundraising events. Fundraising events will include standards such as bake sales and car washes. All4Sports will also directly solicit additional donations from parents in addition to basic membership fees. 4. 5. 2 Funding Process Corporate funding and grant writing meetings will occur once a month to review status, possible funding in the pipeline, and status of grant applications. Potential funding sources will be identified using the local chamber of commerce directory. We will contact them directly to seek sponsorship and will present to them the branding opportunities as well as the benefits that All4Sports provides to the community. Follow up calls will be scheduled 1 week and again 1 month after the initial meetings. Internally, we will schedule regular fund raising events for the community. These will usually occur at the beginning of each sports season and special events will be held to raise money for individual trips and events. Funding Account Plan | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Funding Pipeline | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Financials 5. 0 Financials All4Sports is committed to balancing its operating budget and operating on a solid financial foundation. These efforts are based on a mixture of fundraising, charitable gifting, tournaments, and fees. Just as revenues are tracked, internal expenses are closely monitored. The goal of All4Sports is to continue to provide a quality youth sports experience at an affordable cost. This is a tremendous challenge, due to the size of the program, unpredictable costs in areas such as facilities, and uncertainties in participant revenues. All4Sports is intentionally emphasizing the need to reduce reliance on fee-based revenues and look toward contributions from other sources, particularly businesses, to support the program. This approach will enable the program to realize the objective of keeping fees affordable while continuing to offer a quality program for all participants. All4Sports has an independent auditor's report conducted annually that includes financial statements and additional information. The following information is based on the prior two Independent Auditor's Reports. The following summarizes key facts regarding the financial status of All4Sports and its results from last year: * Revenues last year totaled $1,732,658. * A total of 65% of those revenues are from Participation Fees, Donations and Contributions, Special Events, and Gifts-in-Kind. * – Supervision Grants account for a combined 34%. * Expenses for last year were $366 over revenues. * â€Å"People-related† expenditures represent 47% of expenditures. * Non-program operations account for 9% of the total expenditures. . 1 Break-even Analysis Our break-even analysis is based on the ongoing overhead costs we incur to keep the doors of All4Sports open. Fixed costs including the building lease, payroll, utilities, and marketing costs are an estimated $10,250. This number level is due to our dependence on volunteers to run our program. Our assumptions on the average unit revenue are based on the aver age participant fee. The result of this analysis offers general insight regarding the number of average participants we must have involved in the program each month. Break-even Analysis . 2 Funding Forecast Monthly revenues for this calendar year will fluctuate based on the seasonality of the sports offered and the projected level of participation in each sport. The forecasted revenues range from a dramatic low of $16,535 in September as schools are getting started, to a high of $115,360 in November with the Fall Soccer, Tackle Football, and Volleyball seasons overlapping. Donor Drive – The Donor Drive effort depends on the commitment of key volunteers to raise funds through corporate and individual contributors throughout the area. This includes leveraging the resources of corporate sponsors and initiating an Adopt-A-School Scholarship Fund Sponsors program where businesses are partnered with specific schools. Sponsors and Donors are recognized in numerous ways for the valuable role they play in the organization. A Taste of Medford – All4Sports has created a culinary tradition with the fundraising event â€Å"A Taste of Medford. † Restaurants from throughout the area come together to offer a taste of their menu, and businesses and individuals pay admission to sample their cuisine throughout the evening. Since its inception, this highly publicized event has become an annual highlight and a financial success for more than a decade. This is due to continued public appeal, corporate sponsorships, and experienced volunteer leadership. Value Checks – Since 1993, All4Sports T-ball, baseball, and softball participants have sold these sought-after coupon books. The relationship with and support of numerous businesses throughout the area also provide an effective promotional medium for marketing efforts. Grants – All4Sports continues to identify grants on a national and local basis that complement the goals and efforts of the program. Grant sources have included the U. S. Department of Housing & Urban Development, Recreational Activities Valuing Education and Sports (RAVES), and the Willard Family Foundation. Work continues to expand the impact of the All4Sports Foundation. The recent adoption of by-laws further recognizes and empowers this entity. The Foundation will establish relationships with key individuals and organizations that desire to provide significant financial support to All4Sports on an ongoing basis. The long-term objective is to provide financial stability to support program quality and expansion and reduce dependence on program fees. Costs associated with facilities are just one example of the need for these resources in addition to the other revenue sources for the program. 5. 2. 1 Funding by Participant Fees The following summarizes the projected revenue from participant fees on a monthly basis for the upcoming year. Note the variance based on sports season and overlapping sports. Funding Breakdown by Participant Fees Monthly 5. 2. 2 Funding by Fundraising Events Our fundraising events are a critical component to our revenue base, particularly in relation to the â€Å"Taste of Oregon† and â€Å"Value checks† efforts. Funding Breakdown by Fundraising Events Monthly . 2. 3 Funding by Donations Donations from private and corporate sources are one of the most stable and predictable sources of income. Our objective is to increase corporate contributions. Gifts-in-kind offset program costs, such as when sports equipment is donated, and goods are also supplied for the various auction events held. Funding Breakdown by Donations Monthly 5. 3 Expense Forecast Our expense budget is based on maximizing the return from our marketing and promotion efforts. We must closely monitor this return to determine what events are generating the most revenue based on the actual dollar investment. Another resource we consider is the number of volunteer hours required, based on a â€Å"ceiling† of hours, that we have access to each year from our volunteer base. 5. 3. 1 Expense by Program Program expenses are contained due to volunteer hours. It is clear that All4Sports is a volunteer-driven organization. The work of volunteers is an integral part of All4Sports. For example, last year's programs consisted of 2,045 teams with an estimated 4,230 head and assistant coaches volunteering an estimated 300,000 hours. Based on a recent study by Anderson Research, All4Sports enjoys a positive perception among the coaches involved in the rogram. The number of teams and coaches is greater for next year and the perceptions are anticipated to be as positive. All4Sports could not survive without this invaluable and committed resource. Annual recognition programs, awards, and events are designed to acknowledge the irreplaceable roles these volunteers play. Expense Breakdown by Program M onthly 5. 3. 2 Expense by Administrative Administrative expenses are based on supporting our staff, along with temporary employees that are brought on to meet seasonal demands. Expense Breakdown by Administrative Monthly 5. 3. 3 Expense by Fundraising Fundraising expenses relate to costs incurred to identify, communicate, and receive donations from private and corporate donors. Expense Breakdown by Fundraising Monthly 5. 4 Contribution Margin Based on past performance, our fundraising efforts are realistic. We enjoyed a $20,000 surplus last year and hope to have a similar experience in the year ahead. The challenges will be to develop greater revenue streams from corporate sponsors and to become proportionately less dependent on participation fees. This is expected to offer a more stable source of revenue for the future and reduce the efforts to secure these funds. We expect our special-event fundraising activities and individual contributions to remain relatively constant as a percent of total revenues. The involvement of the Board of Directors and the formation of the foundation committee will be critical to our success in this area. Controls 6. 0 Controls The purpose of the All4Sports marketing plan is to serve as a guide to the staff, the Board of Directors, and the volunteers to continue to improve the organization and its ability to serve the youth of Jackson County. We must take action to accomplish our goals. Failing to implement even one of the programs could be devastating to our success. . 1 Implementation All4Sports will have weekly Milestones Meetings to review current milestone status, funding status, and status of the actual programs. For All4Sports, it's critical that there is a consistent focus on implementation in order to not only maintain strong programs, but to maintain strong relationships with funding sources. The followi ng Funding Source Lifetime Value table shows the long-term value of our average corporate funding sources which is testament to the need for focus on implementation of both funding milestones and program quality. . 2 Keys to Success * Expand into new areas within Jackson County that desire access to All4Sports activities. * Leverage the growth offered by the increasing interest in soccer in the Fall and Spring programs. * Identify additional facilities to support future growth and offer greater flexibility in scheduling. * Continue to develop the donor base and corporate contributions that add to the financial resources of the participant fees. 6. 3 Contingency Planning The following lists, in order of probability beginning with the highest potential for change that will impact this marketing plan, the future of All4Sports: * Major philosophy shift regarding the use of public and/or private school facilities. * The rapid growth of one of the alternative programs that significantly reduces our market share and our ability to operate one or more of our programs. * Legal action due to injury or negligence that causes severe financial damage to the organization. 6. 4 Market Research All4Sports will continue to monitor public school funding and private school ttendance to determine how to refocus promotion activities if necessary. From a funding perspective, All4Sports will monitor government grant availability and apply for new grants as they become available. 6. 5 CRM Plans In the case of All4Sports, there are two primary customers: program participants and funding sources. It is important to have a good CRM system in place to track these two groups. A ll4Sports will use the CRM system to track continued participation in programs and to contact students whose participation changes. For funding sources, the CRM system will be used to track the stages of donors in the funding process and ensure that donors are contacted on a regular basis and kept up-to-date with All4Sports programs. 6. 6 Marketing Organization All4Sports fundraising is run by Doug Johnston. Doug has 15 years of fundraising experience for nonprofit groups and has written numerous successful grants. Doug has two staff assistants who help manage the fundraising process. Marketing and promotion is run by June Gibbons. June is responsible for maintaining participation in All4Sports' programs and promoting the programs to new students and families.